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Edward Norton Named UN's Goodwill Ambassador

July 9, 2010, 9:32 am GMT

For his continuous work to urge people living an eco lifestyle, the actor has been picked to be the representative for sustainable development and conservation.

Edward Norton

Edward Norton has landed an environmentally friendly new role - the actor's been appointed the United Nations' goodwill ambassador for biodiversity. The "Fight Club" star has long been involved with raising awareness of the benefits of creating a greener world and last year he ran the New York Marathon to raise $300,000 for the Maasai Wilderness Conservation Trust.

He has also recently launched a website, CrowdRise.com, urging young people to volunteer for eco causes. And his dedication has been acknowledged by the U.N. - officials have asked him to be an ambassador for all issues related to sustainable development and conservation.

Norton says, "I think that ambassadors in many ways can play a role in highlighting the models of success that the U.N. is promoting around the world."

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