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Misleading, Kelly Osbourne's Tanning Ad Pulled Out

April 27, 2010, 6:59 am GMT

The Prince's Trust which has been endorsing the campaign has pulled out its sponsorship because it is spreading wrong message to young girls.



British royal Prince Charles' charity has axed its support for a self-esteem campaign featuring Kelly Osbourne after complaints over airbrushed pictures of the star. Ozzy Osbourne's daughter fronts an advert for tanning firm St Tropez, explaining how a healthy glow from the product made her feel slimmer.

She said, "I looked, like, 10 pounds skinnier and it started to make me look at my body in a different way." But the campaign has been blasted by officials at British organization PinkStinks - which campaigns for positive role models for teenage girls - amid claims the shots of reality TV star Osbourne have been digitally altered.

Bosses at The Prince's Trust, a charity founded by Charles, Prince of Wales in 1976, had endorsed the campaign, and the organization's logo appeared in a promo video - but it has since been removed.

PinkStinks founder Emma Moore tells U.K. newspaper The Times, "When we first saw the video we were gobsmacked. There are so many damaging and mixed messages. They are talking about self-esteem and then there are pictures of Kelly Osbourne airbrushed to within an inch of her life. To have those messages endorsed by a high-profile charity seemed very wrong."

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