December 10, 2016  

Paris Hilton's Beer Ad Becomes Controversy

February 26, 2010 (9:27 am) GMT
Her scene where she rubs cold Devassa beer on her body in a Brazilian ad is deemed to raunchy in its context.

An advert featuring has sparked controversy in Brazil - a government official for women's affairs is calling for the commercial to be removed due to its sexist undertones. In the advert, the socialite can be seen sexually rubbing a can of Devassa beer on herself in an office building as passers-by stare at her antics.

But despite being fully clothed throughout the ad, officials at Brazil's Women's Secretariat reveal authorities have received several complaints about the "sensual nature" of the campaign. A representative tells the Associated Press, "It's an ad that devalues women - in particular, blonde women. The problem with the ad isn't a lack of clothing, but its sensual nature. A woman in a bikini on a beach isn't necessarily sensual; it depends on the context."

Three separate investigations have been launched by Brazil's advertising watchdog to decide whether the commercial should be banned.



TODAY'S HEADLINES

  1. Kylie Jenner Awkwardly Gets Turned Down When Trying to Carry Tyga's Son King Cairo
  2. Mandy Moore and Milo Ventimiglia Share Adorable 'This Is Us' Family Photos. See Who's Missing
  3. Ryan Reynolds Wants 'Deadpool' / 'Wolverine' Crossover to Happen
  4. Kanye West Sports Wedding Ring While Riding BMX Amid Kim Kardashian Divorce Rumors
  5. Watch Hailee Steinfeld, Fifth Harmony and More Perform at the 2016 Billboard Women in Music
  6. Reese Witherspoon Teams Up With Nick Kroll for EDM Rendition of 'Shake It Off'
  7. 'Puff the Magic Dragon' Gets Live-Action/Animated Hybrid Movie
  8. Mila Kunis Shows Impressive Post-Baby Body After Giving Birth to Son Dimitri