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Avatar's Director Receives PETA's Proggy Award

January 21, 2010 (8:18 am) GMT
Moviemaker James Cameron has been honored by animal rights organization PETA for 'the inspiring message in his blockbuster.'

Moviemaker James Cameron has landed another honor - for his portrayal of aliens in "". Animal rights group PETA has handed the director a Proggy Award for Outstanding Feature Film for "the inspiring message in his blockbuster".

A PETA spokeswoman says, "Viewers will recognize how the plight of Avatar's catlike Na'vi people, who are faced with being driven off their land by a greedy corporation, closely echoes the real-life plight of animals on earth, many of whom continue to be torn away from their homes and families and locked up in cages in zoos, circuses, and laboratories."

"PETA also applauds the movie's stunning special effects, which beautifully illustrate how unnecessary it is to subject animals to the stress of a film production."

The group's Senior Vice President Lisa Lange adds, "We hope viewers will come away from Avatar with a new way of looking at the world around them and the way we treat our fellow earthlings. For helping animals with the positive message of this film, James Cameron is PETA's 'King of the World'."

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