The library installation in Los Angeles, which will open from April 16-18, will feature a curated collection of books and visual surprises that provide inspiration and insights into the direction of the new album.
- Apr 16, 2024
AceShowbiz - Taylor Swift is partnering with Spotify to prepare fans for the release of her upcoming album "The Tortured Poets Department". The collaboration includes a unique library installation in Los Angeles, set to open from April 16-18 at The Grove.
The open-air poetry library will feature a curated collection of books and visual surprises that provide inspiration and insights into the direction of the new album. Spotify's announcement reveals that the installation will be updated daily with new materials, offering fans a glimpse into Swift's creative process.
In addition to the physical installation, Spotify will be archiving the surprises and album countdown on Swift's album countdown page and the music distributor's social channels. Swifties who cannot attend the event in person can still participate in the excitement.
Swift has been teasing the album's release through various channels. She recently collaborated with Spotify to remind fans to pre-save the album with a special video message. The singer was also seen using a typewriter to share lyrics from the upcoming project.
The album announcement was made during Swift's acceptance speech for Best Pop Vocal Album for "Midnights" at the 2024 Grammy Awards. She revealed the details of her new album as a secret she had been keeping for two years.
"The Tortured Poets Department" will feature 16 tracks, including collaborations with Post Malone and Florence and the Machine. The album will be released on Friday, April 19.
Spotify's Jackie Augustus expressed excitement about the collaboration, "The way Taylor's fans connect with and champion her music is unlike any other. We're excited to bring this album activation to life for Swifties in LA this week."
Swift's upcoming album promotion is a testament to her unique connection with her fans. The library installation and other initiatives are designed to enhance the anticipation and excitement surrounding the release of "The Tortured Poets Department".
