The clip finds the 30-year-old spitter being involved in a brawl as he slaps, chokes and strikes a man with a pool stick.
- Jun 28, 2017
AceShowbiz - Following his surprise performance at the 2017 BET Awards with Future, Kendrick Lamar has now unleashed a new music video for his latest single off "DAMN", titled "Element". The new video is probably Kendrick's most brutal visuals as it sees a number of intense, violent scenes, some of which include the Compton rapper himself.
Directed by Jonas Lindstroem and The Little Homies, the mesmerizing clip also features some captivating, symbolic images to match the song's fiery and passionate lyrics. The music video opens with a hand emerging from the ocean. The serenity is then interrupted by a fight scene and an image of a house on fire.
Similarly striking images appear throughout the video, such as a father teaching his son how to fight, a number of prisoners behind bars, a child playing with a toy gun and a man jumping off a rooftop. Meanwhile, Kendrick gets violent in the video as he slaps and chokes a man. At some point, he spits his verses in a bloody white shirt.
"Element" marks the third song off "DAMN" which gets a visuals, following "Humble" and "DNA". Another music video for Kendrick's collaborative track with Rihanna, "Loyalty", is expected to arrive soon.
