Celebrity

Many slammed the actress for fronting Lancome's beauty product which purpose contradicts her image as a feminist.

• Mar 31, 2016

AceShowbiz - Emma Watson's representative was forced to comment on the actress' 3-year-old ad for Lancome after an online magazine brought up the subject for U.S. attention. The actress was accused of glamorizing the skin "whitening" product which contradicts her character.

Watson appeared as the face of the beauty house's "Blanc Expert" line in Asia from 2011 to 2013. The product is actually focused on eliminating dark spots instead of bleaching skin but the arguments exist somehow. Gal-Dem's Naomi Mabita pointed out that the actress supported the product "designed to make us feel like our skin is a problem that we can pay for them to solve."

Twitter users also slammed the actress who's known as a women empowerment and equal rights advocate. "Call me naive, but I am crushed that Emma Watson is the face of skin bleaching products. That her feminism only extends to white women," one Twitter user wrote. Another commented, "Why is Emma Watson, a rich white woman who has a platform with the UN, being framed as the victim when she fronted a skin bleaching product?"

Great @galdemzine #skinlighteningseries, horrified @EmWatson s fronting a whitening product https://t.co/eOUlxc9Yvm pic.twitter.com/1UCAZCiXzZ

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� Afua Hirsch (@afuahirsch) March 28, 2016

Her rep intended to keep her image clean. "Many artists often have limited control of how their image is used once an endorsement contract is signed," the rep said in a statement to Refinery29. "I cannot comment on my client's previous contractual arrangements with Lancome. However, my client no longer participates in advertising beauty products, which do not always reflect the diverse beauty of all women."

Lancome also released their own statement, saying, "Blanc Expert was created by Lancome 20 years ago. It helps brighten, even skin tone, and provides a healthy-looking complexion. This kind of product, proposed by every brand, is an essential part of Asian women's beauty routines."