Viewers are the ones who decide whether the male character in the video will find his lost love or not.
- Nov 27, 2014
AceShowbiz - Coldplay has unveiled the official music video for "Ink", a track from their newest album "Ghost Stories". Written, directed and animated by Los Angeles agency Blind, the interactive visuals was made available on the band's official website on Wednesday, November 26.
The clip centers on an animated male character who travels around the world in search of his lost love. As he walks the streets and hits places, he has to make choices. Viewers are the ones who decide what objects the man should pick up, which path to choose and how things end. There are about 300 different possible outcomes.
"Ghost Stories" is Coldplay's sixth studio effort. Also featuring tracks like "Magic", "A Sky Full of Stars" and "True Love", it debuted at No. 1 on Billboard 200 following its release earlier this year.
Earlier this week, Chris Martin and Co. followed it up with a live album called "Ghost Stories Live 2014" which features highlights from shows throughout the band's brief "Ghost Stories" trek. The set also includes a DVD/Blu-ray giving glimpses at Coldplay's performances at a custom-built amphitheater at Los Angeles' Sony Studios.
