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NBC on Why They Declined to Air Suicide Prevention PSA After Robin Williams Emmy Tribute

August 28, 2014 (1:13 pm) GMT
The network says, 'Collectively we decided to celebrate the life of Robin Williams, not his death or, more to the point, the way he died.'

It's just revealed that NBC refused to air a suicide prevention PSA at the Primetime Emmy Awards. The network was approached by National Suicide Prevention Network to broadcast its "lifeline" number after tribute, but they rejected the request.

"Collectively we decided to celebrate the life of Robin Williams, not his death or, more to the point, the way he died," a representative for NBC explained in a statement. "The Emmys telecast is a celebration, and the 'In Memoriam' section of our show is an important one."

The spokesperson added, "We believe we honored Robin in the right away. Suicide is a serious issue, but we decided not to dwell on that - or its prevention - in this particular forum." led a tribute to the late actor at the prize-giving event Monday, August 25.

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