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First Picture: Sacha Baron Cohen as Football Hooligan in 'Grimsby'

July 4, 2014 (8:06 am) GMT
The 'Borat' actor channels his inner football fan, sporting a rather old-schooled hairdo for the upcoming James Bond-esque comedy.

A first look at in the upcoming spy comedy "Grimsby" is revealed. The comedian undergoes a dramatic transformation yet again. He wears a football T-shirt and jeans combo, and sports a Liam Gallagher-styled wig and long sideburns.

The picture was posted by 's member Eric Idle on Twitter. "So who did I bump into on my walk today but my LA neighbour? He's here filming. I love coincidence," he captioned the photo that showed them posing together for the camera.

Co-written and co-produced by Cohen, the film centers on a James Bond-esque agent () who is forced to go in the run with his idiotic brother (Cohen). Louis Leterrier ("") sits behind the lens for the flick due July 31, 2015 in the U.S.

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