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Video: Kanye West Debuts New Song 'God Level' in Adidas World Cup Ad

May 24, 2014 (5:38 pm) GMT
Kanye unveils the drum-heavy track in 'The Dream: All In or Nothing' campaign, rapping, 'You don't see murder like this this often.'
Kanye West

As is getting ready to marry his baby mama in Florence, his new song "God Level" is unleashed. The track is featured in a new Adidas commercial for "The Dream: All In or Nothing" campaign ahead of the 2014 FIFA World Cup in Brazil.

Footage of soccer players like Dani Alves, Bastian Schweinsteiger, , Xavi, Jordi Alba, Mesut Ozil, Robin van Persie, and David Villa showing off their skills is set against rousing drum beats which leads to Kanye spitting his verse.

"You see sharks in the water/ You don't see murder like this this often," the father of one raps. "Provide a new coffin/ You don't see murder like this this often."

While in Italy, Kanye is also working on his new album. It's unclear if "God Level" will be in the album. The song is co-produced by 88-Keys, Hudson Mohawke, Mike Dean, Noah Goldstein, and Kanye. Yeezys for Adidas, the rapper's first footwear collection with the brand, is expected to arrive in June.



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