January 17, 2017  

'Insidious Chapter 2' Sets Records With $41M in Debut Weekend

September 16, 2013 (1:37 am) GMT
The latest James Wan-directed pic becomes the second-biggest opener of 2013 for a horror movie and posts the second-highest debut for a September release.
'Insidious Chapter 2' Sets Records With $41M in Debut Weekend

"" sets some records. The "" sequel opened to $20.1M on Friday the 13th (including $1.5M in Thursday's late shows and Friday's midnights) and added $13.4M on Saturday, to eventually bow at No. 1 on North American box office with an impressive $41 million against a mere budget of $5 million. The first movie only debuted to $13.3 million in April 2011.

The FilmDistrict movie starring and scores the second-biggest horror opening of 2013, nearly matching the $41.9 million debut of New Line's "" released last July. James Wan directed both horror stories. It also marks the third-biggest debut for a pure supernatural horror film with 2011's "" still holding the biggest title with $52M.

Moreover, the scary movie posts September's second-highest movie opening ever behind 2012's animated "" ($42.5M). It also marks the best live-action debut for a horror pic in this traditionally slow month. Only three movies from similar genre in the past decade have ever crossed the $30 million mark in its debut weekend. One of them, "", did so back in 2005.

Receiving a "B+" CinemaScore, the second "Insidious" was watched by audience comprising of 52% male and 48% female with 62% under the age of 25 and 38% older. It's apparently the result of FilmDistrict's marketing strategy that targeted young horror fans by focusing on female audience during cable draws like "" and its growing Hispanic market.

The second-biggest debut this week is Relativity's "". Getting a "C" CinemaScore, the dark mob comedy starring and entered with approximately $14.5 million. 83% of its audience were over 25. "We are pleased with the result and the film's performance. The point is that the movie cost $30M and it's going to make back half its budget in opening weekend," insisted an executive at the studio.

Rounding up the top 3 is last week's box office leader, "", which added another $7 million (down 63.2%) in its second weekend, bringing its domestic cume to $31.3 million. "" follows with an estimated $5.6 million to finally cross the $100 million mark domestically in its fifth weekend. "" trails closely behind the historical drama with approximately $5.4 million to give it a total of $131M.

  1. "" - $41 million
  2. "" - $14.5 million
  3. "" - $7 million
  4. "" - $5.6 million
  5. "" - $5.4 million
  6. "" - $4.1 million
  7. "" - $2.9 million
  8. "" - $2.4 million
  9. "" - $2.2 million
  10. "" - $1.8 million


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