October 21, 2016  

Video: Joaquin Phoenix Drowns for PETA Vegan Ad

February 16, 2013 (3:14 am) GMT
The 'Master' actor works together with PETA to simulate how fish feel if they are forced to suffocate to death.

stars in PETA's ad which encourages people to go vegan. In the ad, the 38-year-old actor simulates drowning to illustrate what it's like for fish to be pulled from the water and left to suffocate to death. "It's slow, painful, and frightening," he says in the video. "And we do it to more than 1 trillion fish every year."

"Fish are smart, interesting animals with unique personalities, and just like dogs, cats, and humans, they feel pain," PETA says. "Every single one of those billion fish are stolen from the water, fighting for breath, feeling their chest move slower and slower, until they finally die an agonizing death."

"Without any legal protection from cruel treatment, these complex animals are impaled, crushed, suffocated, or cut open and gutted, all while they're conscious," they add. "Fish don't want to suffocate on land just as we don't want to drown in water."

Unfortunately, PETA claims that ABC has banned the ad from airing during the 2013 Oscars which will air Sunday, February 24, where Phoenix is nominated for Best Actor. "Capitalizing on the buzz surrounding Phoenix's critically acclaimed performance in '', PETA moved to place the ad during the Academy Awards, but ABC deemed the video to be too political and controversial to run during the broadcast," PETA tells E! News.

The PETA spot, however, is set to air during "" post-Oscars show.


  1. Is Jennifer Lawrence Dating Darren Aronofsky to Score Movie Roles?
  2. Selena Gomez's Mother Is NOT Fighting for a Conservatorship Despite Report
  3. Nicole Richie Is Livid Her Sister Sofia Richie Hangs Out With Her Ex-BFF Paris Hilton
  4. 'Legends of Tomorrow': Where's Rip Hunter? EP Promises 'You Will Find Out Before the Legends Do'
  5. George and Amal Clooney Unabashedly Affectionate on Movie Set
  6. Kris Jenner Tearfully Blasts 'Disloyal' Kim Over Caitlyn Jenner Drama, Wants Her to Pick Sides
  7. Watch the First Teaser Trailer for Barack Obama Biopic 'Barry'
  8. Benedict Cumberbatch's Doctor Strange Not the Right Magician for Birthday Party. Watch It Yourself!