January 18, 2017  

Video: David Beckham Runs in Underwear for New H and M Ad

February 7, 2013 (4:02 am) GMT
The former L.A. Galaxy player sprints through Beverly Hills in boxer briefs, chasing his caught-on-a-car bathrobe.
Video: David Beckham Runs in Underwear for New H and M Ad

knows how to keep his face on camera and his name on news. He has appeared almost naked in a new H&M ad for his Bodywear line, showing his well-sculpted tattooed body.

In the video, Beckham gets locked out of his house after his bathrobe gets caught on a car. Only wearing undershirt and bedroom slippers, he chases the car through Beverly Hills and loses his undershirt, but he keeps running while only wearing boxer briefs.

The 37-year-old famous soccer player teamed up with director Guy Ritchie for the video shoot. "David is the perfect leading man," Ritchie said. "For me, this felt like more than a campaign -it was like directing a short film."

Beckham said he had a great experience working with the director, "I loved doing it and people will get to see me play a role I've never done before! It was great to work with Guy, who is an amazing director."

Beckham partnered with H&M in launching his line of undergarments and loungewear a year ago. Last summer, he launched ads for the next series of his bodywear, but he was still a bit startled looking at himself at billboards.

"No matter how many campaigns I do with H&M, I will never get used to seeing myself on billboards," he said. "It's always a surprise to me when I see them. I'm lucky to work with such great photographers and stylists, so the images are always the best they can be."



TODAY'S HEADLINES

  1. Bella Hadid and Justin Bieber Accuse Selena Gomez of Using The Weeknd for Promotion
  2. 'Guardians of the Galaxy Vol. 2' Toys Reveal First Look at Kurt Russell's Ego
  3. Will Kanye West Perform at Pal Donald Trump's Inauguration?
  4. Fergie Who? Nicole Scherzinger to Replace the Singer in Black Eyed Peas
  5. Tupac Shakur Biopic 'All Eyez on Me' Is Set to Be Released in Summer
  6. Kendall Jenner and A$AP Rocky Reignite Dating Rumors After Seen Shopping Together
  7. Ariana Grande Criticized for Claiming She's the 'Hardest Working 23-Year-Old' on Earth
  8. Lady GaGa Teases Super Bowl Performance in New Behind-the-Scenes Video