'Warm Bodies' Opens as Box Office Champion on Super Bowl Weekend
"Warm Bodies" claims victory on North American box office during the Super Bowl weekend. The supernatural romantic comedy movie about a zombie-turned-human opens on the top spot of the chart with $19.8 million on its debut weekend. However, the film's result marks a 26% declining from last year's Super Bowl weekend when "Chronicle" opened to $22 million.
The Nicholas Hoult and Teresa Palmer-starring movie nabs a "B+" CinemaScore from the audience. It attracts to mostly female audience which make up 60% of the ticket buyers. Around 65% of them are under the age of 25.
Lionsgate Films executive vice president of distribution David Spitz says of the film's performance, "It was a perfect storm. The material was unique - we're even joking it's the biggest 'rom com zom' in history." He adds, "We made a conscious decision to sell this as a romantic comedy, versus a zombie pic, and it paid off. Our marketing was amazing."
Last week's winner "Hansel and Gretel: Witch Hunters" drops to the runner-up spot with $9.4 million, dropping 44% from last week. It bags a total domestic cume of $34.4 million after two weeks of playing Stateside. Oscar-nominated "Silver Linings Playbook", meanwhile, adds $7.7 million to its total gross of $80.3 million domestically. The dramedy stays on the third spot this week.
Placing fourth and fifth respectively are two Jessica Chastain-starring movies, "Mama" and "Zero Dark Thirty (2012)". The former collects $6.5 million this week for a total revenue of $58.2 million, while the latter adds an estimated $5.1 million for a total gross of $77.7 million. On the other hand, Sylvester Stallone's "Bullet to the Head" debuts soft on the sixth spot with $4.5 million. It attracts mostly older audience with 81% of the ticket buyers are over the age of 25.
Top Ten Movies at Box Office for February 1-3:
- "Warm Bodies" - $19.8 million
- "Hansel and Gretel: Witch Hunters" - $9.4 million
- "Silver Linings Playbook" - $7.7 million
- "Mama" - $6.5 million
- "Zero Dark Thirty (2012)" - $5.1 million
- "Bullet to the Head" - $4.5 million
- "Parker" - $3.3 million
- "Django Unchained" - $3 million
- "Les Miserables" - $2.4 million
- "Lincoln" - $2.4 million
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