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Jennifer Aniston Becomes New Face of Aveeno Skincare

January 18, 2013 (5:25 pm) GMT
The Rachel of 'Friends' is deemed 'a perfect match' for the company because of her 'holistic approach to life and her natural beauty.'
Jennifer Aniston

is signed on to serve as the new spokesmodel for Aveeno Skincare. Rumor about the deal has been mounting since last summer, but hasn't been confirmed until recently. She follows the footsteps of "" actress Daniella van Graas.

"I'm very particular about what I put on my face and body, and have been using Aveeno for years," the fiancee of tells PEOPLE. "So this partnership is a natural fit for me."

"Jennifer's holistic approach to life and her natural beauty are such a perfect match for Aveeno," a rep for the brand states. "We are pleased to welcome Jennifer to the Aveeno family."

At the age of 43, the former "Friends" star does have a face and a body to die for. She currently becomes the face and co-owner of Living Proof hair care and has appeared in ads for many top products including L'Oreal in the past.

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