'Bourne Legacy' Claims Victory With Solid Opening on Box Office
This weekend's box office finally has a new champion as "The Bourne Legacy" takes over the number one spot from "The Dark Knight Rises". Grossing $38.1 million on its first 3-day weekend, the fourth installment of the "Bourne" film series manages to score a satisfying result despite skepticism over Jeremy Renner's performance as the franchise's new leading man.
Universal Pictures' President of Domestic Distribution, Nikki Rocco, says of the solid result, "I'm happy." He gushes, "I think the success of this weekend certainly gives us an opportunity to move forward and strategize about the direction in which to take this franchise."
Marking the first "Bourne" flick without Matt Damon, "Legacy" receives a "B" CinemaScore. It appeals to mostly older audience in North America with 70% of them are over the age of 30.
Landing on the runner-up place is another newcomer "The Campaign". The R-rated political comedy starring Will Ferrell and Zach Galifianakis takes in $26.5 million, which exceeds Warner Bros. Pictures' $25 million expectation. Granted a "B-" CinemaScore, the film attracts 64% moviegoers over the age of 25.
Commenting on the first-weekend result of the comedy, Warners' President of domestic distribution Dan Fellman says, "I was looking for a high of $25 million, so I'm very happy with this opening." He adds, "As the real campaign plays out, we are in an interesting place."
After topping the chart for three consecutive weeks, the third Batman film from director Christopher Nolan finally falls to number three with $18.9 million. The DC superhero movie bags a domestic total of $390.1 million after four weeks of playing nationwide.
Opening on the fourth place is "Hope Springs (2012)", a dramedy starring veteran actors Meryl Streep and Tommy Lee Jones. It collects $14.6 million while receiving a "B" CinemaScore and appealing to 70% audience over the age of 40 with 65% of them are females. "You couldn't have asked for a better pairing than this cast, and we are really pleased with the opening result," says Rory Bruer, Sony Pictures' Worldwide President of Domestic Distribution.
Rounding up the top five is "Diary of a Wimpy Kid: Dog Days" with $8 million. The third chapter of the teen comedy film franchise grabs a total domestic cume of $30.5 million after two weeks of playing in cinemas across the states.
Top Ten Movies at Box Office for August 10 - 12:
- "The Bourne Legacy" - $38.1 million
- "The Campaign" - $26.5 million
- "The Dark Knight Rises" - $18.9 million
- "Hope Springs (2012)" - $14.6 million
- "Diary of a Wimpy Kid: Dog Days" - $8 million
- "Total Recall" - $8 million
- "Ice Age: Continental Drift" - $6.3 million
- "Ted" - $3.2 million
- "Step Up Revolution" - $2.9 million
- "The Watch" - $2.2 million
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