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Weight Watchers Denies Giving Jessica Simpson Deadline to Lose Weight

July 19, 2012, 7:32 am GMT

A representative says the weight loss company 'is in it for the long haul,' while the actress 'understands it's a process' and is excited to continue her effort.

Jessica Simpson

There's no deadline for Jessica Simpson to lose her post-baby fat, a spokesperson for Weight Watchers tells PEOPLE. "Weight Watchers is in it for the long haul," the rep says. "We're with her 100 percent as she develops a whole new relationship with food and activity."

Previously, it was rumored that the new mom had to shed 20 to 30 pounds of her weight by the end of August or she wouldn't receive her paycheck. She allegedly signed a deal worth of $4 million as a new spokesmodel for the weight loss company.

Jessica currently works with Harley Pasternak, the trainer who has worked with Jennifer Aniston, Megan Fox, Halle Berry and Hilary Duff among others. "She understands it's a process," a friend says before adding that the actress is "working very hard and she's excited."

Jessica herself once stated, "Just so everyone knows...Weight Watchers hasn't put ANY pressure on me! I'm trying to be as healthy as I can be for myself and I feel great!" She additionally said, "It would be nice to feel comfortable in a bikini, but that's not my goal. I just want to fit into jeans!"

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