'Brave' Opens as New Box Office Champion
Pixar's female-centric animated pic "Brave" successfully opens as the new North American box office champion. Grossing $66.3 million, the film about courageous Scottish princess Merida marks the fifth best box office debut for a Pixar movie. It also becomes the third film with female lead character that has a strong opening in 2012 since "The Hunger Games" and "Snow White and the Huntsman".
"Brave" additionally scores the second highest grossing opening for a June-released animated movie since "Toy Story 3" opened at $110.3 million in 2010. Receiving an "A" CinemaScore, the film appeals to many male moviegoers. "You have to draw men and boys as well to see this number. The themes in the movie - bravery, fighting for your fate - transcend gender," Dave Hollis, Walt Disney Pictures president of worldwide distribution says.
After topping the chart for two weeks in a row, "Madagascar 3: Europe's Most Wanted" falls to the runner-up spot this week. Collecting $19.7 million, the third installment of the "Madagascar" movie franchise bags a total domestic cume of $157.5 million after three weeks of playing in theaters across the United States.
Meanwhile, "Abraham Lincoln: Vampire Hunter" rounds up the top three with $16.3 million on its debut weekend. 20th Century Fox says that it has predicted the film would open at $15 million range. "Audiences will continue to seek out Timur's daring and brilliant vision of Abraham Lincoln," Fox's incoming president of domestic distribution Chris Aronson says of the R-rated movie.
*Securing the fourth and fifth places respectively are "Prometheus" and "Rock of Ages". The Ridley Scott-directed space thriller adds $9.9 million for a total domestic cume of $108.5 million after three weeks of playing, while the Adam Shankman-directed musical bags $7.6 million for a total cume of $28.7 million in its second week.
Newcomer which scores a very disappointing result this week is "Seeking a Friend for the End of the World". Grossing $3.8 million, the Steve Carell and Keira Knightley starer lands on the tenth spot. "It's disappointing. The right people turned up to see Seeking a Friend, but they didn't come in volume," Focus Features president of distribution Jack Foley says.
Top Ten Movies at Box Office for June 22-24:
- "Brave" - $66.3 million
- "Madagascar 3: Europe's Most Wanted" - $19.7 million
- "Abraham Lincoln: Vampire Hunter" - $16.3 million
- "Prometheus" - $9.9 million
- *"Snow White and the Huntsman" - $8 million
- *"Rock of Ages" - $7.6 million
- "That's My Boy" - $7.6 million
- "The Avengers" - $7.1 million
- "Men in Black 3" - $5.7 million
- "Seeking a Friend for the End of the World" - $3.8 million
*UPDATE (June 26, 2012 01:10 A.M. GMT): When the final figures came out on Monday, June 25, "Rock of Ages" dropped another slot to the sixth. Hence, it swapped place with "Snow White and the Huntsman", which now secured the fifth position on the chart.
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