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'Mad Men' Season 5 Has Most-Watched Finale, Creator Says Peggy Is Still Part of the Show

June 12, 2012 (1:34 am) GMT
The Sunday, June 10 outing of the AMC period series draws a record audience of 2.7 million, while the fifth season averages 2.6 million viewers to make it the most-watched chapter.

"" ended its fifth season on a high note. The episode tittled "The Phantom" which aired Sunday, June 10 pulled in a total of 2.7 million viewers, marking the most-watched season finale for the series. The number included 1.2 million viewers in the adults 18-49 demo, showing an 11% increase.

Overall, the fifth season was the most-watched chapter in the show's history with an average of 2.6 million viewers. It was up 15% from last season's average. Commenting on the show's performances, AMC's president Charlie Collier said, "As in each season prior, season five is now 'Mad Men's' most-watched season, an uncommon television growth record and a testament to the ongoing quality and uniqueness of this rare property."

"I'd be remiss if I didn't point out that the record live-same-day Nielsen ratings that gain so much attention are only a small part of the 'Mad Men' success story," he added, before congratulating the "the entire 'Mad Men' team on another terrific season."

The season 5 finale of "Mad Men" left viewers with some questions, such as "Will or won't Don Draper accept the invitation from the woman in the bar?" and "What happens to Peggy after she joins Cutler Gleason and Chaough?" Responding to the first question, creator Matthew Weiner said, "You have to watch."

However, the writer made sure that fans will see more of Peggy as he told New York Times, "She's still part of the show. So far. We want to know where she is in this world." He coyly added, "I can't tell you what's planned for her, but there she was."


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