May 31, 2016  

Burger King Talks Mary J. Blige's Controversial Ad

April 4, 2012 (5:59 pm) GMT
The fast food chain refused to say that it was the black people stereotypes that trigger the yanking of the 30-second ad.

The African-American community criticized for starring in a Burger King commercial that plays off racist stereotypes. However, the fast food joint said in a statement that the ad was pulled from YouTube on technical reason.

"The Mary J. Blige advertisement has been pulled due to a licensing issue. BURGER KING expects to have the Blige ads back on air soon," the company told Gawker. Meanwhile, Blige and her representative have not broken a word about the yanked ad.

In the 30-second ad, Blige can be seen singing her love of BK's new chicken snack wraps, "Crispy chicken, fresh lettuce, three cheeses, ranch dressing wrapped up in a tasty flour tortilla". African-American media personalities pointed out how it is a reminder of "stereotypes of dancing, singing, and chicken-loving black people" as Black Enterprise columnist Janell Hazelwood put it.

Blige reportedly got $2 million for the endorsement.



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