June 27, 2016  

Burger King Talks Mary J. Blige's Controversial Ad

April 4, 2012 (5:59 pm) GMT
The fast food chain refused to say that it was the black people stereotypes that trigger the yanking of the 30-second ad.

The African-American community criticized for starring in a Burger King commercial that plays off racist stereotypes. However, the fast food joint said in a statement that the ad was pulled from YouTube on technical reason.

"The Mary J. Blige advertisement has been pulled due to a licensing issue. BURGER KING expects to have the Blige ads back on air soon," the company told Gawker. Meanwhile, Blige and her representative have not broken a word about the yanked ad.

In the 30-second ad, Blige can be seen singing her love of BK's new chicken snack wraps, "Crispy chicken, fresh lettuce, three cheeses, ranch dressing wrapped up in a tasty flour tortilla". African-American media personalities pointed out how it is a reminder of "stereotypes of dancing, singing, and chicken-loving black people" as Black Enterprise columnist Janell Hazelwood put it.

Blige reportedly got $2 million for the endorsement.



TODAY'S HEADLINES

  1. Artist of the Week: Calvin Harris
  2. Khloe Kardashian Refuses to Attend Rob's Wedding, Says He's 'Full of Bulls**t'
  3. Lea Michele Teases 'Scream Queens' Season 2 With This Picture
  4. Ariel Winter Announces She's Single With Kim Kardashian Meme. See the Funny Clip!
  5. Watch Beyonce, Desiigner, Bryson Tiller Rock the 2016 BET Awards
  6. 'Finding Dory' Beats 'Independence Day: Resurgence' at Box Office
  7. Drake Gets Eighth Week at Billboard 200's No. 1, RHCP Starts at No. 2
  8. Photos: Taylor Swift and Tom Hiddleston Hit the Beach in U.K. Joined by His Family