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James Franco Smoldering Hot in New Gucci Ads

October 18, 2011 (3:08 am) GMT
Being the first model for the Italian fashion label's made-to-measure service, the 'Rise of the Planet of the Apes' actor shoots these photos with Nathaniel Goldberg at Rome's Cinecitta.
James Franco Smoldering Hot in New Gucci Ads

Oscar nominee is giving a dose of his hotness to Gucci's latest ad campaign. Being the first model for the Italian fashion label's made-to-measure service, the 33-year-old star of "" looks dapper in two smartly tailored suits as he poses solo amidst smokey backdrop.

These two black-and-white photos featuring the leading man of "" were shot by French photographer Nathaniel Goldberg for the fashion label's campaign called "All the World's a Stage". Giving a feel of 1940's cinema, they were taken at the huge Roman film studio, Cinecitta.

On the choosing of James as Gucci's face, creative director Frida Giannini said in a statement, "James has an innate ability to fuse classic elegance with contemporary style and interpret formalwear in an individual way, true to the spirit of our Made to Measure service. With Gucci's Made in Italy tradition and sartorial expertise, personalized formalwear is the ultimate way for a man to express his own style."

Photo: James Franco Smoldering Hot in New Gucci Ads

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