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Taylor Swift Gets a Taste of Magic in 'Wonderstruck' Commercial

September 29, 2011, 5:08 am GMT

While her song 'Enchanted' plays in the background, the 'Mine' hitmaker opens door to a fantasy world where she sees her handsome prince with a spray of her first signature fragrance.



A brand new commercial for Taylor Swift's first fragrance, "Wonderstruck", has been made available for viewing pleasure. Making its debut during "The X Factor (US)" on Wednesday (September 28) night, it sees the "Sparks Fly" singer opening a door to a fantasy world with a spray of the scent.

Around 30 seconds long, the promotional video also presents Taylor in a Christian Siriano gown and shares a glimpse at her handsome prince. Playing in the background as the 21-year-old glides quietly around the ground of an elegant mansion is "Enchanted", a song from her third studio album "Speak Now".

"Wonderstruck" is Taylor's first signature perfume in collaboration with Elizabeth Arden. The fruity, floral fragrance boasts notes of raspberry, apple blossom, golden amber and sandalwood, and will be available for mass purchase in department stores across the United States beginning in October.

Previously, the "Love Story" singer revealed that her song "Enchanted" was the inspiration behind the scent. "I wrote the lyric, 'I'm wonderstruck, blushing all the way home' ... about the first time you meet someone," she explained. "A fragrance can help shape someone's first impression and memory of you. It's exciting to think that Wonderstruck will play a role in creating some of those memories."

TV Commercial:


Teaser:


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