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Rihanna Brings Edge to Her New Armani Jeans Ad

September 9, 2011 (5:07 am) GMT
Taken by photographer Steve Klein for Armani Jeans' fall/winter 2011-2012 campaign, this black-and-white shot features the 'Cheers (Drink to That)' singer rocking a blonde wig and baring midriff.
Rihanna Brings Edge to Her New Armani Jeans Ad

is injecting a dose of her edginess to her ad campaign for Armani Jeans. Channeling a futuristic biker chick persona, the "Only Girl (In the World)" hitmaker dons a midriff-baring sweater and skin-tight black pants while standing in front of a classic car. She also rocked a short, blonde wig to complete the look.

The black-and-white shot is the first work Riri has done in partnership with the fashion house since she replaced as its new face for Emporio Armani Underwear and Armani Jeans' autumn/winter 2011-2012 campaign. It was taken by photographer Steve Klein, who directed 's music video for "Alejandro", in New York.

Riri was announced as Armani's new face back in July. The celebrity spokesperson for CoverGirl cosmetics follows the footsteps of a number of other celebrities who have represented the brand, including power-couple and , soccer star and tennis-pro .

Speaking of her attention-grabbing looks, the "California King Bed" singer has previously opened up to Vogue, "Getting dressed, I want to pick the most bizarre pair of shorts so I can figure out how to make it look right, or work an outfit that will make people go, 'What the hell is she wearing?' "

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