The drama starring Emma Stone rules the chart in its second week, while 'Spy Kids 4', 'Conan the Barbarian', 'Fright Night' and 'One Day' do not meet the expectations in their first week.
- Aug 22, 2011
AceShowbiz - "The Help" rules the North American Box Office in its second week. The drama based on Kathryn Stockett's best-selling novel has added $20 million to its domestic gross, totaling $71.8 million sales after playing in theaters for 12 days.
Last week's chart-topper, "Rise of the Planet of the Apes", drops to the second position this weekend after dominating the chart for two weeks. The sci-fi film has raked in a total of $133.8 million by adding $16.1 million this weekend.
Meanwhile, "Spy Kids 4: All the Time in the World" has a weak start. Analysts predicted it would earn about $15 million, but the newcomer only lands on the third position with $11.6 million.
Another new release which fails to meet the expectation is "Conan the Barbarian". The Jason Momoa-starring adventure movie only raked $10 million. David Spitz, executive vice president of the film distribution said, "We're disappointed with the results, but I think box office in general was down this weekend."
*Rounding up the top five this weekend is "Fright Night" with $7.7 million in its debut week. The horror remake earned $2 million below expectations, although around 74|percent| critics gave positive responses for the Craig Gillespie-directed film.
Another newcomer on the top ten is "One Day" which hangs low on the ninth place with only $5 million. The Anne Hathaway-starring romantic film also received resistance with only 27|percent| of critics recommending it.
Top Ten Movies at Box Office for August 19-21:
*UPDATE (Aug. 23, 2011 - 00:46 AM GMT): When the final figures came out on Monday, August 22, it was revealed that "The Smurfs" grossed more than "Fright Night". Thus, the animation secured the fifth position on the chart, while the newcomer only landed on the sixth position.
