Celebrity

Getting the highest favorability rating in a poll about celebrities who are likely to drive up a brand's business, the 'Hot in Cleveland' star beats the likes of Denzel Washington and Sandra Bullock.

• Aug 19, 2011

AceShowbiz - Not only is Betty White funny, but she apparently is also one of the America's most trusted personalities. Reuters/Ipsos has conducted a poll over 2,000 U.S. adults to find out which celebrities whose endorsement of a company would be most likely to drive business, and the "Hot in Cleveland" star has come out on top of the list.

Collecting 86|percent| of favorable votes with only 3|percent| of unfavorable ones, the 89-year-old comedienne beat Oscar winners Denzel Washington, Sandra Bullock and Clint Eastwood. She also reigned supreme over Duchess of Cambridge Kate Middleton, former talk show host Oprah Winfrey and U.S. First Lady Michelle Obama.

The same couldn't be said about socialite Paris Hilton. In fact, the hotel heiress topped the list of the most unpopular and least trusted personalities with 60|percent| of unfavorable votes. She was followed behind by Charlie Sheen, Britney Spears, Kanye West and Arnold Schwarzenegger, who each landed in top 5 respectively.

Top 10 most popular personalities: 1. Betty White - 86|percent| 2. Denzel Washington - 85|percent| 3. Sandra Bullock - 84|percent| 4. Clint Eastwood - 83|percent| 5. Tom Hanks - 81|percent| 6. Harrison Ford - 80|percent| 7. Morgan Freeman - 79|percent| 7. Kate Middleton - 79|percent| 9. Will Smith - 77|percent| 10. Johnny Depp - 76|percent|

Top 10 most unpopular personalities: 1. Paris Hilton - 60|percent| 2. Charlie Sheen - 52|percent| 3. Britney Spears - 45|percent| 3. Kanye West - 45|percent| 5. Arnold Schwarzenegger - 44|percent| 6. Tiger Woods - 42|percent| 7. Kim Kardashian - 38|percent| 8. Mel Gibson - 33|percent| 9. Donald Trump - 31|percent| 10. LeBron James - 29|percent|