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Betty White Voted 'Most Trusted' Celebrity, Paris Hilton the Opposite

August 19, 2011 (6:34 am) GMT
Getting the highest favorability rating in a poll about celebrities who are likely to drive up a brand's business, the 'Hot in Cleveland' star beats the likes of Denzel Washington and Sandra Bullock.
Betty White Voted 'Most Trusted' Celebrity, Paris Hilton the Opposite

Not only is funny, but she apparently is also one of the America's most trusted personalities. Reuters/Ipsos has conducted a poll over 2,000 U.S. adults to find out which celebrities whose endorsement of a company would be most likely to drive business, and the "" star has come out on top of the list.

Collecting 86% of favorable votes with only 3% of unfavorable ones, the 89-year-old comedienne beat Oscar winners , and . She also reigned supreme over Duchess of Cambridge Kate Middleton, former talk show host and U.S. First Lady Michelle Obama.

The same couldn't be said about socialite . In fact, the hotel heiress topped the list of the most unpopular and least trusted personalities with 60% of unfavorable votes. She was followed behind by , , and , who each landed in top 5 respectively.

Top 10 most popular personalities:
1. - 86%
2. - 85%
3. - 84%
4. - 83%
5. - 81%
6. - 80%
7. - 79%
7. Kate Middleton - 79%
9. - 77%
10. - 76%

Top 10 most unpopular personalities:
1. - 60%
2. - 52%
3. - 45%
3. - 45%
5. - 44%
6. - 42%
7. - 38%
8. - 33%
9. - 31%
10. - 29%

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