February 26, 2017  

Video Premiere: Bow Wow's 'I Do This'

May 16, 2011 (6:50 am) GMT
The 'Shortie Like Mine' rapper spits his lines inside a closet in this Rico Da Crook-directed clip that also features a cameo by Snoop Dogg.
Video Premiere: Bow Wow's 'I Do This'

has treated his fans with a music video for a song called "I Do This". The 24-year-old rapper enlists the help of fellow rapper to kick off the clip that is directed by Rico Da Crook. In it, he spits his lines in a Playboy tee while standing inside a closet filled with a collection of shoes.

The "Shortie Like Mine" hitmaker is preparing for his eighth studio album. Speaking about the new effort, he earlier told Teen Hollywood, "It's very mature. My fans have grown up now. I know I still have younger fans, but the real, hardcore fans are now 22, 23, 24 years old. I'm 24 so their lives have changed just like mine has changed and now it's time for me to put my story on music and tell it like it is."

"Just a lot of meaningful records, more records that can help get you through rough times. Very serious subjects. Every one is different. One deals with peer pressure," he continued on. "I tell the story of make-believe characters but they're in real situations. About one person who had a chance to become something but, instead, decided to do this. And this is where he ends up."

Bow Wow's "I Do This" Music Video

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