July 01, 2016  

Britney's 'Hold It Against Me' Video Gets New Premiere Hour

February 17, 2011 (6:39 am) GMT
Instead of debuting four minutes into a new episode of 'Jersey Shore', the video would start earlier to accommodate the longer duration.

The 30-second teaser of ' "Hold It Against Me" music video is followed with an announcement from the singer's manager. Adam Leber said the highly-anticipated video is still set to premiere on Thursday, February 17 night before "" but it would start a minute earlier.

A new episode of the reality show is to air at 10 P.M. ET/PT exact, Britney's video was set to debut four minutes before that but they have now added a minute to it, meaning it would begin airing at 9.55 P.M. ET/PT. "Videos[sic] a bit longer than we expected. New premiere time is now 9:55 PM ET/PT tomorrow night on MTV. Don't be a minute late," Adam noted.

Meanwhile, the latest teaser clearly gave away the fact that there will be double Britneys. It is directed by Jonas Akerlund and choreographed by Brian Friedman.

The album "", where the song will appear, is going to come out across United States on March 29.



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