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Video Premiere: Rihanna's 'S&M'

February 1, 2011 (9:18 am) GMT
RiRi is dragged to a press conference and tied up by the gagged reporters in this new music video.
Video Premiere: Rihanna's 'S&M'

's official music video for her latest single "S&M" has just arrived in full. Directed by Melina Matsoukas, the video is not just about kinky sex like it's mentioned in the lyrics - it manages to hit back tabloid and media which often run twisted story about her and any other celebrities.

"S&M" is lifted from Rihanna's fifth studio album "" which has been in stores since November 2010. It's a naughty song with chorus: "Sex in the air, I don't care, I love the smell of it/ Sticks and stones may break my bones, but chains and whips excite me."

Beside filming her own music video, Rihanna has shot a video with for the femcee's single "Fly" as well. The Bajan singer was also once spotted on set of 's "All of the Lights" music video with director Hype Williams.

Rihanna's "S&M" music video

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