December 10, 2016  
Home > News > TV

Oprah Appears in New OWN Promo

December 4, 2010 (4:24 am) GMT
The one-minute ad had started invading the cinemas across the United States on Friday, December 3, featuring the bonus track in Black Eyed Peas' 'The Beginning'.

Absent from Oprah Winfrey Network (OWN) promo the first time, personally introduces her giant project in the second one. The promo uses a new song by Winfrey's favorite Black Eyed Pea, , which is aptly titled "Own It" and would appear as the official theme song for the new network.

True to Oprah's vision of what the network will be about, will.i.am croons in the song about dreamers, believers and tomorrow's leaders. Oprah says in the video, "What if I could take every hero who inspired me; every lesson that motivated me; every opportunity that was ever given to me; and give it to you?"

OWN is kicking off January 1, in time for the end of holiday season. The buzz surrounding OWN has been generated through ads in cinemas, online ads and printed ones. "We organically have the biggest buzz driver in the world in Oprah," Darren Schillace, the channel's vice president of consumer marketing, said Thursday in an interview with NY Times.

The paper also said the ad will be adapted for television, both for the portfolio of channels owned by Discovery and for outside cable channels.



TODAY'S HEADLINES

  1. Ryan Reynolds Finally Reveals Why He Looked So Uninterested in That Taylor Swift Photo
  2. 'Transformers' Star Isabela Moner Lands Key Role in 'Sicario' Sequel 'Soldado'
  3. HBO and J.J. Abrams Teaming Up for Space Drama 'Glare'
  4. James Franco's Surprise Role in 'Alien: Covenant' Unveiled
  5. Angelina Jolie Seen in Public for the First Time Since Brad Pitt Divorce Sans Wedding Ring
  6. Listen to a Sneak Peek of Louis Tomlinson's Debut Solo Song 'Just Hold On' Featuring Steve Aoki
  7. They Mean It! Kardashians Not Backing Down Against Blac Chyna Trademarking Her Name
  8. 'Spider-Man: Homecoming' Sequel Gets Release Date. Mark Your Calendar!