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Justin Bieber Could Not Save 'CSI' Rating Decline

September 25, 2010 (3:07 am) GMT
The teen's episode on September 23 was the second most watched series at the 9 P.M. slot but compared to the show's overall number, it was not stellar.

Back in the hey-days, "" could absorb more than 20 million viewers at its season premieres. But since its spin-offs have taken over and several original and beloved cast have departed, the show has been experiencing a declining rating that not even singing phenomenon could lift.

Heavily promoted, Bieber's first foray into acting on the show could only pull 14.6 million viewers on Thursday, September 23 night. For comparison, the previous season finale was watched by 14.3 million viewers, meaning there is no significant increase in the rating.

Nevertheless, Bieber's cameo as a troubled kid can also be presumed as a life-saving boat for "CSI". Since the competition is heavy on the time slot, "CSI" could triumph over the season premieres of "" and "" which got 14 million each. However, the winner of the timelot surprisingly is "" which took in 15.3 million.

According to E! Online, "CSI" and "Grey's" have lost a lot of viewers in the 18 to 49 year-old demographic which start to turn their heads to shows like "". But thanks to Bieber, the season premiere episode of "CSI" drew 2.3 rating among teen girls. The 16-year-old would be back for a February 2011 episode which will be shot early next year.

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