2010 MTV VMAs: Lady GaGa Wins Top Honor, Leads Winners List, Announces New Album Title
The last name announced to take the podium of Los Angeles' Nokia Theater to accept a trophy was Lady GaGa. The dance queen was handed Video of the Year by Cher for "Bad Romance" and as a thank-you to her Little Monster, she announced the title of her highly-anticipated album.
It is named "Born This Way" and GaGa performed a bit of song a capella. "How beautiful in my way cuz God makes no mistakes. I'm on the right track. Baby, I was born this way," she sang.
The latest announcement has made her officially dominating the overall winners list. Beside the top honor, her "Bad Romance" music video won six other awards, including Best Choreography and Best Direction. Her duet with Beyonce Knowles in "Telephone", meanwhile, was named Best Collaboration.
Following her domination is Eminem with two gongs; Best Hip-Hop Video and Best Male Video. Justin Bieber was voted Best New Artist, marking the first time he won a Moonman. Also taking home their first VMA trophy were The Black Keys who scored Breakthrough Video for "Tighten Up".
- Best Collaboration: Lady GaGa ft. Beyonce Knowles - "Telephone"
- Best Female Video: Lady GaGa - "Bad Romance"
- Best Male Video: Eminem - "Not Afraid"
- Best Hip-Hop Video: Eminem - "Not Afraid"
- Best New Artist: Justin Bieber ft. Ludacris - "Baby"
- Best Pop Video: Lady GaGa - "Bad Romance"
- Best Rock Video: 30 Seconds to Mars - "Kings and Queens"
- Best Dance Music Video: Lady GaGa - "Bad Romance"
- Video of the Year: Lady GaGa - "Bad Romance"
- Best Art Direction: Florence and the Machine - "Dog Days Are Over"
- Best Choreography: Lady GaGa - "Bad Romance"
- Best Cinematography: Jay-Z & Alicia Keys - "Empire State of Mind"
- Best Direction: Lady GaGa - "Bad Romance"
- Best Editing: Lady GaGa - "Bad Romance"
- Best SFX (Special Effects): Muse - "Uprising"
- Breakthrough Video: The Black Keys - "Tighten Up"
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