Arcade Fire Let Fans Revisit Childhood in Interactive Video for 'We Used to Wait'
Arcade Fire introduce a new way to make music video more interesting. Partnering with Google Chrome, they create an interactive music video using Google Maps and Google Street View for their latest single "We Used to Wait". It features a man in hoodie walking down a wet, empty street with the addition of HTML5 personalized imagery based on the address fans input before the video starts.
"We Used to Wait" is taken from Arcade Fire's third, yet first chart-topping album "The Suburbs". The music video which can bring fans back to their childhood home is directed by Chris Milk and can be experienced at TheWildernessDowntown.com.
Released in United States on August 3, "The Suburbs" ruled Billboard Hot 200 in its opening week with 156,000 copies. It becomes the highest opening number for any indie album since Pearl Jam's 2009 "Backspacer" sold 189,000 copies via the band's own label.
Arcade Fire's "We Used to Wait (The Wilderness Downtown)" demo
More Arcade Fire News
- Beyonce Is Making $500K Nursery for Her Unborn Twins
- Mariah Carey Is Spending Too Much Money on Toyboy Bryan Tanaka
- Amber Rose Is Joining Secret Online Dating App
- 'Annabelle' Sequel Gets New Title
- Kim Kardashian Doesn't Want Her Daughter North West to Be Managed by Kris Jenner
- Anne Hathaway's Dress at 'Colossal' Premiere Is So Awkward She Couldn't Sit in It
- Jeremy Renner's Hawkeye May Appear in 'Ant-Man and the Wasp'
- Blac Chyna Believes That Rob Kardashian and Tyga Are Tag Teaming Against Her