Arcade Fire Let Fans Revisit Childhood in Interactive Video for 'We Used to Wait'
Arcade Fire introduce a new way to make music video more interesting. Partnering with Google Chrome, they create an interactive music video using Google Maps and Google Street View for their latest single "We Used to Wait". It features a man in hoodie walking down a wet, empty street with the addition of HTML5 personalized imagery based on the address fans input before the video starts.
"We Used to Wait" is taken from Arcade Fire's third, yet first chart-topping album "The Suburbs". The music video which can bring fans back to their childhood home is directed by Chris Milk and can be experienced at TheWildernessDowntown.com.
Released in United States on August 3, "The Suburbs" ruled Billboard Hot 200 in its opening week with 156,000 copies. It becomes the highest opening number for any indie album since Pearl Jam's 2009 "Backspacer" sold 189,000 copies via the band's own label.
Arcade Fire's "We Used to Wait (The Wilderness Downtown)" demo
- Nicolas Cage Spotted Kissing Mystery Woman After Splitting From His Wife
- Video Premiere: Blake Shelton's 'She's Got a Way With Words'
- DC Superheroes Line Up for Duty in New 'Justice League' Concept Art
- Jay Leno Survives a Terrifying Accident While Filming His Car Show
- Kylie Jenner Wears Tyga's Sweatshirt Amid Reconciliation Rumors
- Jon Bon Jovi Meets Cancer Patient, Gives Her Guitar, Plays His New Songs
- Diane Kruger Called a 'B***h' for Speaking Up About Gender Inequality in Hollywood
- Lady GaGa Sparks Outrage From Her Chinese Fans After Meeting Dalai Lama