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'True Blood' Takes a Big Bite Out of Ratings

June 16, 2010 (2:36 am) GMT
There's a significant increase in the season 3 opener compared to the season 2 debut and season 2 overall.

The numbers are in, HBO's effort in heavily promoting "" season 3 did not go in vain. The new season was off to a strong start on Sunday, June 13 when approximately 5.1 million viewers tuned in. It is a staggering 38% increase over the second season debut and 19% more than the season 2 average.

When summed up with the 11 P.M. encore broadcast, the number drew a total of 6.4 million viewers. 5.1 million however is not the show's highest peak for an August 2009 episode took in 5.3 million. Nevertheless, "True Blood" is on the run to become HBO's most successful investment after "The Sopranos" and "Sex and the City".

On other networks at the same time frame, ABC's "" took the most audience with 8.3 million hooked. Its second reality series of the night "" also won in the 10 P.M. timeslot.

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