July 25, 2016  

'Alice in Wonderland' Sits Atop Box Office, Already Making Record

March 8, 2010 (2:40 am) GMT
With 116.1 million dollars in the first week, the Tim Burton movie is highest weekend grosser ever, surpassing the 83.8 million dollars debut by 'Passion of the Christ' in February 2004.

Following "" long-term reign at North American Box Office, "" has created new strong competition at the chart. Not only has it nabbed the champion title, this Tim Burton-directed movie has named itself the highest weekend grosser ever for a spring release with $116.1 million revenue.

For this achievement, "Alice in Wonderland" owes it to the 3-D technology. According to EW, 65% of its weekend gross on this -starring film comes from 3-D screenings. This technology also proved profitable to another Box Office champion, "Avatar". As IMAX Film Entertainment president Greg Foster said, "Momentum is clearly on the side of 3D. You have all the people who went to see 'Avatar' and loved it, and this was the next 3D movie. There is a 3D halo effect right now, and this movie builds on that."

"Alice in Wonderland" in fact creates quite a par between the first and second position. Fellow newcomer "", the star-studded crime drama featuring , and among others, only earns $13.4 million. Previous two-time Box Office champion, "" meanwhile, sits on the third position with $13.2 million.

"" rakes in another $9.3 million, giving a total cume of $32.5 million. Highest-grossing movie of all time "Avatar" is placed fifth with $8.1 million to push its record cume to $720.6 million.

Top Ten Movies at Box Office for February 26-28:

  1. "" - $116.1 million
  2. "" - $13.4 million
  3. "" - $13.2 million
  4. "" - $9.3 million
  5. "" - $8.1 million
  6. "" - $7.1 million
  7. "" - $5.1 million
  8. "" - $4.2 million
  9. "" - $3.3 million
  10. "" - $2.8 million

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