AceShowbiz -

Months after only being rumors, a new reality show by Jessica Simpson is formally announced via a press release. Titled "The Price of Beauty" the unscripted series airing on VH1 will follow the singer traveling around the world "to meet every day women".

Jessica was hit with criticism earlier this year when she was spotted with fuller figure. This new show allegedly is a platform for her to hit back at the media scrutiny that associates women and lean figure. "When Chris (Coelen) approached me with his idea for a show about true beauty, I was immediately intrigued," Jessica stated. "I have always believed that beauty comes from within and confidence will always make a woman beautiful, but I know how much pressure some women put on themselves to look perfect."

In the show, Jessica is expected to discover some local pop culture icons on their own quests for beauty. She will study the local fashions, dietary fads and beauty regimes and even participate in some of the extreme practices she discovers.

"I am really looking forward to discovering how beauty is perceived in different cultures and participating in some of the crazy things people do to feel beautiful. I know we will all learn a lot on this journey and I am so excited that VH1 is coming along on what I'm sure will be a wild ride," Jessica continued.

Shooting will commence in mid July and is slated to air in 2010.