June 23, 2017  

Victoria Adams to Model Emporio Armani's Bras and Knickers

October 30, 2008 (3:48 am) GMT
The promotional ads that Victoria Adams shot for Emporio Armani women's underwear will be debuted on posters, billboards and in glossy magazines early next year.
Victoria Adams

is following in her husband 's footsteps as the new model of Emporio Armani women's underwear. She thus becomes the first ever international celebrity who has been chosen to model the range, which was originally launched more than twenty years ago.

Emporio Armani announced on Wednesday, October 29, Victoria will model the new spring/summer collection of the brand's bras and knickers. Her ads will appear on posters, billboards and in glossy magazines early next year.

For the advertising campaign set, Victoria was shot by top notch fashion photographers Mert Alas and Marcus Piggott, the same duo who took David's Emporio Armani underwear ad pictures. Her promotional images were taken in the beachside community of Malibu, where she currently lives with her husband and their three young sons; Brooklyn, Romeo, and Cruz.

On Victoria's tapping as the model of Emporio Armani women's underwear, Italian designer Giorgio Armani stated, "Who better than Victoria Beckham to launch our new global Emporio Armani underwear campaign." He furthermore explained, "Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our Emporio Armani women's underwear business."

Victoria's soccer ace husband David has exposed his six-pack stomach for Emporio Armani men's underwear. He already modeled the brand's underpants range for the past two seasons.

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