'Incredible Hulk' Soars on the Box Office
With the disappointing performance of the earlier "Hulk" still fresh in the memory of box office watchers and moviegoers alike, all eyes are focused on "The Incredible Hulk" when it opened in theaters across the country on Friday, June 13, wondering whether it could deliver great performance on the weekend box office. Now, it seems that the Louis Leterrier-directed movie has finally broken out from the stigma put on by its predecessor by debuting strongly at the number one spot of the ticket sales tracker and at the same time smashing its competitors with more than $20 million surpluses.
Earning $55.4 million on its first weekend of screening, the Edward Norton-starrer film pushed "Kung Fu Panda" off the top slot and denied "The Happening" from its glory. The Marvel Entertainment movie hit its aimed target by attracting 60% of male viewers which 52% of them age 25 and older. Commenting on the impressive result garnered by this Universal Pictures' tidbit, David Maisel, the chairman of Marvel Entertainment division Marvel Studios believed that the movie has given a solid answer to the question circulating around it so far stating, "It seems like 'Hulk' has smashed those questions to pieces." Additionally, Paul Dergarabedian, the president of box-office tracker Media By Numbers gave out similar remark about it saying, "The Hulk got a second chance, got angry and came back with a vengeance."
On the down side, though the movie is claimed to be the second-strongest Father's Day weekend opening behind "Fantastic Four: Rise of the Silver Surfer" which raked in $58.1 million in 2007, it still could not overcome the amazing $62.1 million pulled in by Eric Bana-starrer "Hulk" on its opening weekend. Furthermore, on the foreign market, "Incredible Hulk" currently falls short from M. Night Shyamalan's latest thriller "Happening". Viewed at 3,165 in 38 territories, "Hulk" pulled in approximately $31 million, whereas "Happening" which is listed third on the North American box office with $30.5 million took in about $32.1 million from the 5,714 playdates in 88 markets.
On other box office reports, last week champion Jack Black's "Panda" slipped to the second place experiencing a 44.2% decrease in sales. The comedy animation movie added another $33.6 million to its total revenue of $117.3 million. Moreover, the last two positions on the top five box office list were filled by "You Don't Mess with the Zohan" and "Indiana Jones and the Kingdom of the Crystal Skull" in respective order. "Zohan", the Adam Sandler's comedy, pulled in $16.4 million on its second weekend showing and "Crystal Skull", the fourth Indiana Jones franchise, garnered $14.7 million for the cume of $276.5 million after four weeks screening.
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