Video Premiere: Lil Mama's 'L.I.F.E.'
In coincidence with her album release, Lil Mama has premiered a video for the single "L.I.F.E." on Yahoo! Music. It was previously thought to be "What It Is (Strike a Pose)" which will be made the next single from the album, "VYP: Voice of the Young People", however the video that was premiered instead was for "L.I.F.E."
The video was serviced on Wednesday, April 30, showing the teen star rapping on top of a roof while shots of people going through "life" are being played. The song as described by Mama's label Jive, is channeling female empowerment and addressing troubled youth issues.
"VYP" was released on April 29, more than a year after she created buzz in the music scene with her single "Lip Gloss". She was considerably long to release the album with "L.I.F.E.", the fifth single, being released a day after the album's street date.
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