March 27, 2017  

Rolling Stone Keith Richards Is the New Face of Louis Vuitton

March 6, 2008 (6:03 am) GMT
The Rolling Stones guitarist Keith Richards is the new face of Louis Vuitton, the French maker of luxury handbags and luggage.
Keith Richards

Oldie but goodie, proves even age won't let him down. guitarist has been tapped as the new face of Louis Vuitton, the French maker of luxury handbags and luggage.

The fashion house has chosen Richards for a new series of advertisements that will appear in magazine ads worldwide this month to push the company's luxe line of fancy bags and suitcases, the New York Daily News reports. The first ad, shot by renowned photographer Annie Leibovitz, shows Richards cradling his guitar on a hotel bed and reads "Some journeys cannot be put into words. New York. 3am. Blues in C."

On Richards' choosing as the new face of LV, Antoine Arnault, Vuitton's head of communications explained in a Feb. 28 interview that the musician's LV ads campaign is designed to promote Vuitton's heritage and win back older customers who lost interest as the label became more fashion-oriented.

And making this far more interesting is the fact that Richards plans to donate his fee for the ad to The Climate Project, launched by Nobel Prize winner Al Gore.

Below is the LV ad featuring Keith Richards.

Photo: Rolling Stone Keith Richards Is the New Face of Louis Vuitton

TODAY'S HEADLINES

  1. Kendall Jenner Flashes Nipples in Sheer Bra for Love Magazine
  2. Kanye West in Talks to Join Revival of 'American Idol'
  3. Midlife Crisis? Leonardo DiCaprio Will Do Anything to Stay Young
  4. Harry Styles Is 'Terrified' His Debut Solo Single Will Not Sell
  5. Kim Kardashian Drops Baby Bombshell to Save 'KUWTK' Ratings
  6. James Blunt Sings Touching New Song at Carrie Fisher and Debbie Reynolds' Memorial
  7. 'Orange Is the New Black' Star Samira Wiley Marries the Show's Writer Lauren Morelli
  8. 'Once Upon a Time' 6.15 Preview: Aladdin and Jasmine Meet Ariel in 'A Wondrous Place'