April 28, 2017  

Jay-Z Signs Grammy-Winning Ciara as New Face of Rocawear

May 18, 2007 (3:55 am) GMT
Grammy Award-winning singer Ciara has become the new face of Jay-Z's Rocawear line for women.

is teaming up with , signed on as the new face of his Rocawear line for women.

The Grammy-winning singer will be featured in upcoming ad campaigns, titled "I Will Not Lose," which will feature testimonials by individuals who have overcome various hardships, including a speech by Amy Steele, editor of the Virginia Tech's college newspaper.

Celebrated the deal with an intimate dinner with the hip-hop mogul and rapper in New York City Wednesday night May 16th, Ciara said, "I love Rocawear. The clothes are so cute. The stuff is great. I am so happy to be able to do the campaign."

The advertising campaign is slated to be launched later this year.

More Ciara News

TODAY'S HEADLINES

  1. Kim Kardashian Shares How Paris Robbery Has Changed Her Life
  2. Vin Diesel Makes Rapping Debut With Nicky Jam at the 2017 Billboard Latin Music Awards
  3. 'La La Land' Filmmaker Damien Chazelle to Helm Musical-Themed TV Drama
  4. Sylvester Stallone May Star in More Marvel Films After 'GOTG 2'
  5. Scott Disick Once Asked Kourtney to Marry Him With a Ring but They 'Never Spoke About It Again'
  6. Hailee Steinfeld Releases EDM-Tinged Song 'Most Girls' in Full
  7. New 'Gotham' Photo Sparks Speculation That Barbara Is Harley Quinn
  8. 'America's Got Talent' Books Laverne Cox as Guest Judge for Season 12