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Jay-Z Signs Grammy-Winning Ciara as New Face of Rocawear

May 18, 2007, 3:55 am GMT

Grammy Award-winning singer Ciara has become the new face of Jay-Z's Rocawear line for women.


Ciara is teaming up with Jay-Z, signed on as the new face of his Rocawear line for women.

The Grammy-winning singer will be featured in upcoming ad campaigns, titled "I Will Not Lose," which will feature testimonials by individuals who have overcome various hardships, including a speech by Amy Steele, editor of the Virginia Tech's college newspaper.

Celebrated the deal with an intimate dinner with the hip-hop mogul and rapper Young Jeezy in New York City Wednesday night May 16th, Ciara said, "I love Rocawear. The clothes are so cute. The stuff is great. I am so happy to be able to do the campaign."

The advertising campaign is slated to be launched later this year.

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