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Jane Fonda Is the New Face of L'Oreal

May 6, 2006, 3:24 am GMT

Jane Fonda is the surprise new face of L'Oreal, heading a lucrative advertising campaign at the age of 68


As for Jane Fonda life maybe begins at the age of 68. The veteran actress has just been chosen as the new face of L'Oreal.

Joining the likes of Scarlett Johansson and Penelope Cruz who both front the brand, as of Fonda she is set to front L'Oreal Paris anti-aging treatment with contract worth of $700,000.

Speaking on her choosing as the face of L'Oreal, the star said "Somebody's got to give a face to getting old. I'm going to try and organize other women in my profession and my friends to say no to the duck lips and getting rid of the wrinkles. I've just traveled through Sweden and Finland, looking at faces that were real... as opposed to, in Hollywood, (where) everybody is starting to looking alike."

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