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Chanel Picks Keira Knightley As Its Newest Face

April 27, 2006 (8:57 am) GMT
Chanel has selected Keira Knightley as the new face of its Coco Mademoiselle fragrance, succeeding Kate Moss, whose contract expired last October

Chanel has tapped as the new face of its Coco Mademoiselle fragrance, succeeding whose contract expired last October. Hence, Keira will begin appearing in print and TV ads for the fragrance in 2007.

"Keira's elegance, beauty and modernity are but a few of the qualities that parallel the iconic faces featured in legendary Chanel fragrance campaigns," the brand's artistic director, Jacques Helleu, said about Keira's choosing.

Whereas, Keira herself "really proud to have been asked to work with such an iconic house as Chanel and thrilled to follow the extraordinary women who have been associated with it before."

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