March 24, 2017  

U2's Bono Launched Product Red

January 27, 2006 (8:45 am) GMT
Bono joined 3 leading fashion groups & American Express Jan 26 to launch Product Red, an ambitious branding & fund-raising scheme aimed to beat AIDS

Rock star of music group teamed up with three leading fashion groups, Gap, Giorgio Armani and Converse, and American Express Thursday Jan 26th to launch Product Red, an ambitious branding and fund-raising scheme which is aimed at beating AIDS.

Bring the idea into life, one percent of money that customers spend on the card will go to the Global Fund to Fight AIDS, Tuberculosis and Malaria, which supports nearly half a million people on AIDS treatment and a similar number of children orphaned by the disease.

While holding aloft a new Amex 'Red Card' whose reverse side carries the statement: "This card is designed to eliminate HIV in Africa," the Irish singer said "This is really sexy to me. It is sexy to want to change the world."

TODAY'S HEADLINES

  1. Jay-Z Is Producing a Series About Trayvon Martin
  2. Pamela Anderson Storms Off TV Set After Being Offended by an Old School Photo
  3. Mariah Carey Flashes Nipples as She Goes Braless in Skintight Dress
  4. Selena Gomez Shares Message of Empowerment to High School Students During Surprise Visit
  5. Animated 'KUWTK' Series Is on the Way
  6. John Mayer Admits New Single 'Still Feel Like Your Man' Is About Katy Perry
  7. Selena Gomez Gets Teased About Her Love for Canadian Guys. See Her Reaction
  8. Is Amber Rose Into a Woman Now? Model Sparks Rumors She's Hooking Up With Teyana Taylor