September 30, 2016  

U2's Bono Launched Product Red

January 27, 2006 (8:45 am) GMT
Bono joined 3 leading fashion groups & American Express Jan 26 to launch Product Red, an ambitious branding & fund-raising scheme aimed to beat AIDS

Rock star of music group teamed up with three leading fashion groups, Gap, Giorgio Armani and Converse, and American Express Thursday Jan 26th to launch Product Red, an ambitious branding and fund-raising scheme which is aimed at beating AIDS.

Bring the idea into life, one percent of money that customers spend on the card will go to the Global Fund to Fight AIDS, Tuberculosis and Malaria, which supports nearly half a million people on AIDS treatment and a similar number of children orphaned by the disease.

While holding aloft a new Amex 'Red Card' whose reverse side carries the statement: "This card is designed to eliminate HIV in Africa," the Irish singer said "This is really sexy to me. It is sexy to want to change the world."

TODAY'S HEADLINES

  1. Cashmere Cat Releases New Single 'Trust Nobody' Ft. Selena Gomez
  2. Rob Kardashian Regrets Tweeting Kylie Jenner's Number: 'It Was Miscommunication'
  3. Kristen Stewart Spooked by Ghost in 'Personal Shopper' Trailer
  4. Brad Pitt and Angelina Jolie Reach Temporary Custody Deal That Includes Family Counseling
  5. Fifth Harmony's Ally Brooke Falls After Ambushed by Fan on Stage
  6. Blake Lively and Ryan Reynolds Welcome Their Second Child
  7. Producer Says Daniel Craig Is Still the 'First Choice' for Next James Bond Movie
  8. All One Directioners, Except Zayn Malik, Congratulate Niall Horan on His First Solo Single