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Hennes & Mauritz Dropped Moss

September 21, 2005, 2:28 am GMT

Swedish clothing chain Hennes & Mauritz said Tuesday it will drop a planned advertising campaign with Moss after she admitted to recently using cocain


Kate Moss, the model, was counting the cost of her party lifestyle Tuesday after Swedish clothing chain Hennes & Mauritz announced that it was dropping her from a forthcoming advertising campaign. Moss actually is planned to help launch a new collection designed by Stella McCartney that will hit stores in 22 countries in November.

Yet, the Europe's largest fashion retailer, which had last week decided to give her a second chance, changed its mind because of its connection to a charity dedicated to the prevention of drug abuse. Company spokeswoman Liv Asarnoj said Tuesday that "after evaluating the situation, we have decided that a campaign with Kate Moss is not consistent with H&M's clear disassociation from drugs." Thus, they will call in another model for the campaign, Asarnoj added.

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